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| Compare Our Prices |
| Compare us to the competition and see why SogoInvest
is very different from most other brokerages. The goal of a SogoInvest investor
is to invest for the long term, through simple and extremely powerful methods,
while taking advantage of some of the lowest commissions in
the industry!
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Ameritrade | E*trade | Scottrade | Fidelity | Charles Schwab |
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| Account minimum | NO | 2000 | $1,000 | $500 | $2,500 | $2,500 | NO | |||||
| Automatic Investment Plans |
$3 - $2 - $1 per investment |
N/A | N/A | N/A | Yes, only Mutual Fund investments, $5 per | Only Schwab Mutual Funds |
$4 - $2 - $1 per investment |
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| Real-time Market Orders | $1.50* - $3.00 | $9.99 | $6.99 - $19.99 | $7 | $8 - $19.95 | $9.95 - $19.95 | $11.95 - $15.95 | |||||
| Real-time Limit Orders | $1.50* - $3.00 | $9.99 | $6.99 - $19.99 | $7 | $8 - $19.95 | $9.95 - $19.95 | $15.95 - $19.95 | |||||
| Share Maximum per Trade |
5,000, then $0.005 per share | Unlimited | 2,000, then $0.015 per share |
Unlimited | 1000, then $0.015 per share | 1000, then $0.015 per share | 1,000, then $0.015 per share |
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| Automatic Daily
Investment |
YES | NO | NO | NO | NO | NO | No, only once weekly, on Tuesdays |
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| Available Automatic Investments |
Any Listed or Nasdaq Stock or ETF |
N/A | N/A | N/A | Fidelity Mutual Funds | Schwab Mutual Funds | 4,000 stocks and ETFs, some excluded | |||||
| Dollar Based Investing | YES | NO | NO | NO | NO | NO | YES | |||||
| Inactivity Fee | NONE | NONE | $40/Quarter | NO | NO | NO | NONE | |||||
| Fractional Shares | YES | NO | NO | NO | NO | NO | YES | |||||
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| Why SogoInvest? |
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Low costs, ease of use, and safety are just some of the
reasons why SogoInvest is your best choice for online investing!
Trades placed through SogoInvest take advantage of ultra-low commissions.
Automatic Investments are as low as $1 per trade*,
and Real-time trades are as low as $1.50* - $3.00, whether market or
limit. Through economies of scale, the share volume facilitated by Genesis
Securities results in much lower commissions for SogoInvest customers.
With a do-it-yourself strategy utilizing Dollar Cost Averaging and Compound Interest Return, investments can grow over the long term. By avoiding the
middleman costs (management, load, administrative fees), long-term returns can
be dramatically increased. Investments made in index-tracking funds are
automatically diversified, reducing the "all eggs in one basket" risk.
A major advantage that SogoInvest offers is called Fractional Shares. With an
automated investment plan, even expensive stocks can be purchased for any
dollar amount. Any US traded stock or ETF can be purchased fractionally. For
example, if an investor has $20 to invest in an $80 stock like IBM, they can
buy a fractional share, or about 1/4 of a share.
Your account is fully protected by SIPC insurance for $500,000, out of which up
to $100,000 is cash coverage. Personal and account information is held securely
in encrypted databases and is never shared with any third parties. Our trading
computers have multiple backups to drastically reduce chances of failure.
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