Online Brokerage

A stock broker sells or buys stock on behalf of a customer. The stock broker works as an agent matching up stock buyers and sellers. A transaction on a stock exchange must be made between two members of the exchange a representative person may not walk into the New York Stock Exchange (for example), and ask to trade stock. much an exchange must be done through a broker.

In addition to actually trading stocks for their clients, stock brokers may also offer advice to their clients on which stocks, shared funds, etc. to buy.

Some newer transaction services online in the form of a website interface. They usually offer depressed commissions, as debased as one or two USD, and accelerated transaction rates, up to two seconds.

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  Compare Our Prices
Compare us to the competition and see why SogoInvest is very different from most other brokerages. The goal of a SogoInvest investor is to invest for the long term, through simple and extremely powerful methods, while taking advantage of some of the lowest commissions in the industry!

Online Stock Trading


Long Term Stock Investment
Ameritrade E*trade Scottrade Fidelity Charles Schwab
ShareBuilder
Account minimum NO 2000 $1,000 $500 $2,500 $2,500 NO
Automatic Investment
Plans
$3 - $2 - $1
per investment
N/A N/A N/A Yes, only Mutual Fund investments, $5 per Only Schwab
Mutual Funds
$4 - $2 - $1
per investment
Real-time Market Orders $1.50* - $3.00 $9.99 $6.99 - $19.99 $7 $8 - $19.95    $9.95 - $19.95 $11.95 - $15.95
Real-time Limit Orders $1.50* - $3.00 $9.99 $6.99 - $19.99 $7 $8 - $19.95 $9.95 - $19.95 $15.95 - $19.95
Share Maximum
per Trade
5,000, then $0.005 per share Unlimited 2,000, then $0.015
per share
Unlimited 1000, then $0.015 per share 1000, then $0.015 per share 1,000, then $0.015
per share
Automatic Daily
Investment
YES NO NO NO NO NO No, only once weekly,
on Tuesdays
Available Automatic
Investments
Any Listed or
Nasdaq Stock or ETF
N/A N/A N/A Fidelity Mutual Funds Schwab Mutual Funds 4,000 stocks and ETFs, some excluded
Dollar Based Investing YES NO NO NO NO NO YES
Inactivity Fee NONE NONE $40/Quarter NO NO NO NONE
Fractional Shares YES NO NO NO NO NO YES

Online Stock Trading
  Why SogoInvest?

Low costs, ease of use, and safety are just some of the reasons why SogoInvest is your best choice for online investing!
Trades placed through SogoInvest take advantage of ultra-low commissions. Automatic Investments are as low as $1 per trade*, and Real-time trades are as low as $1.50* - $3.00, whether market or limit. Through economies of scale, the share volume facilitated by Genesis Securities results in much lower commissions for SogoInvest customers.
With a do-it-yourself strategy utilizing Dollar Cost Averaging and Compound Interest Return, investments can grow over the long term. By avoiding the middleman costs (management, load, administrative fees), long-term returns can be dramatically increased. Investments made in index-tracking funds are automatically diversified, reducing the "all eggs in one basket" risk.
A major advantage that SogoInvest offers is called Fractional Shares. With an automated investment plan, even expensive stocks can be purchased for any dollar amount. Any US traded stock or ETF can be purchased fractionally. For example, if an investor has $20 to invest in an $80 stock like IBM, they can buy a fractional share, or about 1/4 of a share.
Your account is fully protected by SIPC insurance for $500,000, out of which up to $100,000 is cash coverage. Personal and account information is held securely in encrypted databases and is never shared with any third parties. Our trading computers have multiple backups to drastically reduce chances of failure.

*Applies to SogoInvest Platinum Investment Plan only.